Week 8 Assignment: Community Feedback Response

Week 8 Assignment: Community Feedback Response

Assignment Directions

View the responses from the community regarding the university graduation terrorist attack. Create appropriate response communications to address them, using whatever media seems appropriate, such as video, written statements, or mock social media postings.

Also submit a short reflection describing your rationale on which you chose to address or not address and why, which media you chose to use, and how you chose what messages to share.

How was your Crisis Communications Plan helpful?

Submit your reflection as a Word document.

Sample Responses from the Community

• City Council knew of the threat and didn't do enough to prepare (Traditional News, word of mouth)

• Government Conspiracy to test chemical weapons on humans (Social Media & Website)

• Citizens asking for reparations for lost loved ones (Traditional News, Official Requests)

• University thanks Emergency Responders for enhanced presence before attack & swift response (Social Media, website)

• University fears lowered enrollment due to attack (Traditional News)

• City Council worried over copycat attacks at upcoming Bobsville festivals (word of mouth, social media)

Submission Guidelines

Submit your response(s) in Word and/or video format. Record any video response using the "Record Video" button.

Begin your response by stating "Exercise, Exercise, Exercise."

Also write "EX EX EX" at the beginning of any textual description associated with a video. Failure to do so can lead to automatic failukovre of the Assignment.