How Apple Organizes for Innovation case study

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Updated Apr, 2026
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"How Apple Organizes for Innovation"

Review the "How Apple Organizes for Innovation" case study in Schilling (2023, pp. 225-227).

Include APA & format in-text citations & references to the textbook as well as 2 outside resources. Paper should be a minimum of 1 page, double-spaced, with 1 inch margins all around; font of Calibri 11pt, Arial 10 pt, or Times New Roman 12 pt. Upload a Word document (.docx) or .pdf file.

Respond to the four discussion questions in paragraph format

1. what are some of the advantages and disadvantages of having a functional structure at a company as big as apple?

2. what kinds of companies do you think would benefit more(or less) from having the degree of centralized control that apple uses?

3. Do you think apple's functional structure influences the types of innovation it chooses to pursue? Do you think it influences apples success at innovation?

4. What do you think ae the pros and cons of having a single P&L across the whole company?

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