Strategic Appraisal Report Strategic Appraisal Report– This analysis is expected to give students the opportunity to evaluate a company of their choice and use the strategy tools discussed in this course. You will act as a consultant who has been asked to give a status of the organization to the board of directors.
Board members are short on time so it is very important that your report is concisely written and free from speculation and drama. You must use APA style writing and your report should be a minimum of 4 pages and a maximum of 7 pages. This page limit does not include the cover and reference pages. The report may not exceed 10 pages.
Your report should include the following:
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The organizations vision/mission statement
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The external environment including:
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Segments of the environment that currently impact the firm
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Porter’s Five Forces Model
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The internal environment including:
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Resources, capabilities, and core competencies
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Value chain analysis SWOT analysis
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Business model
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Type of business-level strategy used
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Competitor analysis
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International opportunities
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Organization structure & leadership
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Innovation
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Recommendations
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Approved Organizations for this Strategic Analysis Report
This is the list of organizations that you may select from to complete the SAR. You can use your current place of employment if you want as long as you have access to all the information needed to complete the assignment. If you work for a private organization, that may be difficult to achieve unless you are in an upper management position.
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Costco Wholesale
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Twitter/X Corp
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Peloton Interactive, Inc
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Electronic Arts
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Under Armour
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Lululemon Athletica
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Tesla
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Starbucks
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Facebook/Meta
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Airbnb